Co-founders Meg & Lia  

Fashion has always played a role in our lives. Meg from a young age was working alongside her father & grandfather in their family business running multiple retail stores selling children's clothing, then as a teenager continued into high end fashion boutiques, selling international labels and Australian designer wholesale accounts.
Lia has always had an eye for styling, in particular took a keen interest in ‘simple’ styling for her toddler.

Wanting to maximise her sons wardrobe with long lasting quality items and avoid buying into the high-fashion trends, which only last a season. Often getting compliments at the playground, she would be asked where her sons outfits were from and couldn’t believe so many mums didn’t know of these local brands.  

The love for discovering new kids labels and sharing amongst friends and family became a natural process for us. We discovered a real gap in the market that allowed us to showcase these beautiful brands in an easy way but also allowing the shopping process for a toddler to be a simple one.

Lia: “When Bowie was born I used to love trawling through Instagram and discovering Aussie kids label and being able to share and connect my friends with these special brands.

Basics and long lasting pieces has always been important to me in what I wear so I’ve always tried to follow this rule in whatever I buy for Bowie. 

I get so excited to see Bowie wear an outfit he feels happy and comfortable in”. 

Meg: "Another great outcome for the business was that we were able to support many established and emerging Australian designers and brands.

We are minimum fuss shopping, which means saving on multiple shipping costs and purchasing pieces that are made to be long lasting as well as wardrobe staples that kids feel good in".

Style my mini became a right of passage for us. 
We are offering our customers a new way to shop for your mini, it's allowing you to purchase a curated "Max cute and Mini fuss" wardrobe in the one box.